Intentional optimization of inaccurate and malicious information on internet search engines (i.e. Google), with the objective of causing damage to the target’s dignity and reputation.

 

Search result indexing can be manipulated using large-scale, coordinated search requests containing inaccurate or malicious information. These search requests and results are up-ranked so that they are the first visible option when the target is searched.  
 

The wife of a former German President filed charges against Google in 2012, claiming the company’s search algorithm resulted in the broad dissemination of  information about her past as a sex worker.

 

Digital hygiene Browser Damage Reputation